Good Intentions

Be Good

It's our job to create clarity 🔎 out of the confusion purposefully designed into everyday digital life. 

Do Good

We’re setting ourselves up to give back what we can and share what we do in ways that make sense for all of us. 

Make Good

You will find no dark patterns here. We show our workings and explain everything we can, because that's good.

Good People

We're a team of world class designers, technologists, data scientists and marketers. Between us we've been behind billions of eyeballs and billions of dollars for some of the world's biggest corporations and brands. We're using that experience for good now.

How does Good.Choice Work?

Good.Choice helps you find the best gambling offers on the internet. It uses a computer program called a large language model (often referred to as Artificial Intelligence) to search for these offers and gather important information, like rules and limitations that are typically buried in the terms and conditions. This data is stored in a database. When you search for something specific, like bingo offers with high payouts and low wagering requirements, Good.Choice looks at all the information it has and tells you which offers match your criteria the best.

Each offer can be compared in 8 different ways, based on the most common data in offer terms and conditions. If some offers don't have detailed data, Good.Choice still gives you a fair comparison by looking at common information across all matching offers. It then picks the top 3 choices, with one being the best, and shows you two others for comparison.

If you have a question that comes up relatively often, or feel you'd like to know more about what we're doing, then ask away.

Introduction

Welcome to Good.Choice, the Gambling Offers Comparison Website (referred to as "Good.Choice," "we," "us," or "our"). These Terms and Conditions ("Terms") govern your use of our website and services. By using Good.Choice, you agree to comply with these Terms and our Privacy Policy. Please read these Terms carefully before using our services.

1. Eligibility

You must be at least 18 years old and legally allowed to gamble in your jurisdiction to use Good.Choice. It is your responsibility to ensure compliance with local laws regarding online gambling.

2. Content Accuracy

We aim to provide accurate and up-to-date information, but we cannot guarantee the completeness, accuracy, or reliability of the content on our website. The information we offer is for informational purposes only and should not be considered as financial or legal advice.

3. Third-Party Links

Good.Choice may include links to third-party websites or services. We have no control over these third-party sites and are not responsible for their content or actions. Your use of these links is at your own risk.

4. Responsible Gambling

We encourage responsible gambling. If you believe you may have a gambling problem or know someone who does, please seek help from a professional organization or helpline in your jurisdiction.

5. Disclaimer of Liability

We are not liable for any direct or indirect damages, losses, or claims arising from your use of Good.Choice or reliance on the information provided. You use our services at your own risk.

6. User Conduct

When using Good.Choice, you agree not to:

6.1. Use the website for unlawful or unethical purposes.

6.2. Share false, misleading, or malicious information.

7. Privacy

We collect and process personal information as described in our Privacy Policy. By using our website, you consent to the collection and use of your data in accordance with this policy.

8. Changes to Terms

We may update these Terms without notice. It is your responsibility to review them periodically for changes.

9. Termination

We reserve the right to terminate or suspend your access to Good.Choice for any reason, including violations of these Terms.

10. Governing Law

These Terms are governed by the laws of the United Kingdom. Any disputes will be resolved in the courts of the United Kingdom.

11. Contact Information

If you have questions or concerns about these Terms, please contact us at hello@itsagoodchoice.com.

By using Good.Choice, you agree to these Terms and Conditions. If you do not agree with any part of these Terms, please refrain from using our services. Remember to gamble responsibly and within your means.

This is Good.Choice. We're on a mission to make the betting market a more transparent place. We do this through some pretty cool technology which identifies, reads, and compares the details hidden away in each betting platform's terms and conditions, making sure that you can find offers that work best for you.

In order to deliver on our promise, we'll need to collect and process some of your Personal Data from time to time. This Privacy Policy provides you with all the information around what we collect, why, on what legal basis, who we share it with, and, most importantly, your rights.

Please read carefully. And if you have any questions or concerns, then please feel free to contact us using the details provided below.


Your Data and Privacy:

We take your privacy seriously. This Privacy Policy explains how we handle your personal information - what we collect, why we collect it, how we use it, and your rights regarding your data.


What Data Do We Collect?

• Contact Information: We may ask for your name and email when you first visit our site or app.
• Usage Details: We may track how you use our site or app, including your IP address and activities.
• Marketing Preferences: We note if you opt-in to receive marketing from us.

Cookies:

Cookies are small files that save your settings and record your visits. We use them only to make our site work better and keep track of numbers, not to advertise to you unless you say it's okay. You can turn off cookies anytime, but this might stop you from using our site.


How We Use Your Data:

We use your data to:

• Set up and manage your account.
• Improve your experience and our services.
• Meet legal requirements.
• Protect you and others from fraud.
• Ask for your feedback to improve our services.
• Advertise to you, but only if you choose to receive ads.

On what grounds are we allowed to process your Data?

Sometimes, we'll ask for your express consent to process your data, but otherwise the legal basis will usually be:

• To provide our services.
• To comply with any legal or regulatory obligations.
• Our legitimate interests and those of third parties.

Who Sees Your Data?

We might share your data with:

• Partners and service providers who help us run our site and services.
• Legal advisors and government authorities when needed by law.
• Other businesses, if we sell our company, they will continue to provide the service.

We make sure they respect your data as we do.


Keeping Your Data Safe:

We use strong security measures to protect your data, both technical and through our contracts and processes. We'll only keep your data as long as needed to provide services to you or as required by law.


Your Rights:

• Access and Update: You can ask us for a copy of the data we hold for you, and ask us to update it where necessary.
• Delete: You can ask us to delete any data we hold for you, and we will, unless we're prevented from doing so by our legal obligations.
• Opt-Out: You can stop receiving marketing messages by clicking the unsubscribe link in any message or contacting us via the email/postal address below.
• Transfer: You can ask us to provide a copy of data we hold in a format that you can take to another service.
• Complain: If you're not happy with how we handle your data, you can complain to us, and if you're still not satisfied, you can complain to the data protection authority (below).

Need Help?

If you have questions about your data or this policy, here's how to reach us:

• Email: hello@itsagoodchoice.com.
• Post:  Hollington Wood House, Hollington Wood, Emberton, Bucks MK46 5JH

We're committed to resolving any issues with your data promptly and fairly. If you are unsatisfied with our response for any reason then you have the right to make a complaint to the UK Information Commissioner's Office through their website https://ico.org.uk/.

This Privacy Policy is effective as of 04.05.2024

Good Engine ltd
UK Comp 14752457